If communication is the circuitry that connects all organisational activities, rewiring a business to perform in new ways is no small task. But riding the waves of change that lie ahead as organisations pass through the transition to a more collaborative mode of execution is going to demand new communication competences on the part of leaders.
Managers of organisations that make a success of releasing new products and services know they must first generate and then cull a long list of ideas to find tomorrow’s stars. Keeping the pipeline topped up is a serious commitment to the future of the business. Some of these ideas may be disruptive to the status quo.
Likewise, as competition intensifies, competitive advantage will in any business depend on making sure that not a shred of the intellectual capital their enterprises embody goes to waste anywhere across its operation. Capturing every worthwhile idea from wherever it originates will be key. For most, this is likely to demand that new communication strategies are adopted.
Therein lies a barrier to growth and a weakness in many contemporary organisations: worthwhile value-creating or cost-saving ideas simply get lost when those who hold them are unable to penetrate hierarchy or gain access to those who most need to know of them. The result is flattened morale and motivation.
How well a company recognises and rewards the value of its individuals and their insights goes a long way to building its culture and morale – and potential.
In coming years the ability of any company to engage workers more effectively than its rivals in developing the quality of the ideas on which it runs will be the ticket to releasing the flow of intellectual capital that delivers advantage.
Collaborative tools can go a long way to changing the dynamic of communication and delivering an improved idea flow in the workplace, but organisations need to deploy strategies which give them their best chance of success.
As we can see from parliamentary politics, in communicating ideas, a louder voice does not equate with a better product. Special attention must be paid to ensuring those working in organisations who have ideas and possibly smart plans to realise them are found and encouraged to step forward. This must be a deliberate strategy.
Business communication may be challenging in the knowledge economy, but enhancing its fluency in one more definitively based on collaboration will become a new and critical managerial competency.
The transition to such new ways of conducting business must draw on a well-placed and considered communication strategy.
So what is yours? Would you like to see one?
Managers of organisations that make a success of releasing new products and services know they must first generate and then cull a long list of ideas to find tomorrow’s stars. Keeping the pipeline topped up is a serious commitment to the future of the business. Some of these ideas may be disruptive to the status quo.
Likewise, as competition intensifies, competitive advantage will in any business depend on making sure that not a shred of the intellectual capital their enterprises embody goes to waste anywhere across its operation. Capturing every worthwhile idea from wherever it originates will be key. For most, this is likely to demand that new communication strategies are adopted.
Therein lies a barrier to growth and a weakness in many contemporary organisations: worthwhile value-creating or cost-saving ideas simply get lost when those who hold them are unable to penetrate hierarchy or gain access to those who most need to know of them. The result is flattened morale and motivation.
How well a company recognises and rewards the value of its individuals and their insights goes a long way to building its culture and morale – and potential.
In coming years the ability of any company to engage workers more effectively than its rivals in developing the quality of the ideas on which it runs will be the ticket to releasing the flow of intellectual capital that delivers advantage.
Collaborative tools can go a long way to changing the dynamic of communication and delivering an improved idea flow in the workplace, but organisations need to deploy strategies which give them their best chance of success.
As we can see from parliamentary politics, in communicating ideas, a louder voice does not equate with a better product. Special attention must be paid to ensuring those working in organisations who have ideas and possibly smart plans to realise them are found and encouraged to step forward. This must be a deliberate strategy.
Business communication may be challenging in the knowledge economy, but enhancing its fluency in one more definitively based on collaboration will become a new and critical managerial competency.
The transition to such new ways of conducting business must draw on a well-placed and considered communication strategy.
So what is yours? Would you like to see one?
