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Companies moving rightwards on the Dunphy sustainability scale are likely to trade on a premium in every sense.
There is a senior executive in your organisation who believes that when it comes to matters of climate change and environment your company should become the breakaway act in its industry.
And they know the publicity potential awaiting a company able to demonstrate a committed and effective strategic response to those challenges is formidable.
Think Body Shop and multiply.
Customers want it, and so do investors and employees. Australians even change their governments on it.
But while deep-seated, enduring sustainability is not about quick fixes, there is a faster way to get going and keep your organisation on the path. It is not about the single breakthrough but about building a platform for repeated breakthroughs.
It is not about generating one insight but many. And although it uses smart, modern technology, it is not a technology solution.
It is media-friendly because it shows leadership and it demonstrates the wise use of repeated creativity.
We call it Accelerated Sustainability and it moves companies consistently rightwards on the Dunphy scale.
The best bit? In committed hands, it cannot fail, and the media will love you for it.
It begins with a single conversation with that executive now convinced their company will become its industry’s breakaway act.
Then once we get started, we can make sure that everyone knows about it.
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